Unemployed Action (UA). The pandemic of 2020-21 asked BIG questions to contemplate:
- How can the work you do ripple out into the world?
- What transformative action can you take to be an agent for change?
- How do you pivot to face what's now?
- What gift(s) do you possess? And how do you honor them in this transition?
Unemployed Action was a non-profit that arose at the onset of the pandemic to address the ill-equipped state and federal systems with mass unemployment in 2020. Americans faced a failed UI (Unemployment Insurance) system on many fronts including:
- those who qualified for benefits yet were denied;
- back-ups in application procedures and processing claims;
- those who qualified for benefits yet were denied;
- back-ups in application procedures and processing claims;
- inability to reach UI representatives by phone or email;
- inconsistent state-by-state eligibility guidelines, weekly benefit payments, and more.
Thus, Unemployed Action advocated for unemployment reform. Policy makers at the state and federal level worked with lobbyists in Washington, DC like NELP, National Employment Law Project, other economic policy organizations, Congress, and Department of Labor staff.
- inconsistent state-by-state eligibility guidelines, weekly benefit payments, and more.
Thus, Unemployed Action advocated for unemployment reform. Policy makers at the state and federal level worked with lobbyists in Washington, DC like NELP, National Employment Law Project, other economic policy organizations, Congress, and Department of Labor staff.
A successful brand campaign was designed to advocate for a national unemployment system with consistent guidelines from state to state. The logo and additional materials were designed to communicate a message of ENERGY, ACTION, and EMPOWERMENT. Of note, the brand utilized a color palette that met accessibility standards for people with color visual deficiency (CVD).
Various examples of the brand shown from top to bottom.
Yellow Buttons - UA and #FixUI: both were used for social media as small punctuation buttons on social media posts.
Logo + Tagline: along with a variety of background color screens these were the primary and secondary branding elements.
Unemployed Action Update: two rectangle examples of posts for Twitter + one for International Women's Day.
Unemployed Action Update: two square examples for IG posts.
Share Your Story: A call to share your personal story about why Unemployment Insurance was a lifeline during the pandemic.
Personal Stories: each post displayed a black and white portrait with #FixUI on it. The post included their name and a quote about losing their job and how it impacted their life.
Call to Action: IG/FB post.
15 Days to Today: IG/FB countdown campaign ending UI benefits. Each day the number of days remaining was posted.
Today's Inspiration: quotes from well known advocates.
Meal Planning: on zoom and FB Live during the pandemic. Scroll down the page or click on the first image, then the arrow to the right, to view all images enlarged.
